Sony’s getting into the “drone” business, but they won’t sell you one

23 Jul , 2015  

A bunch of media outlets are reporting that Sony is getting into the drone business, but they won’t be competing with DJI or 3D Robotics; they’ve co-founded a company that will use drones to collect data and beyond. From The Guardian:

Sony is launching a company to produce camera drones in a partnership with the autonomous driving startup ZMP.

The new drone manufacturer, Aerosense, will use Sony’s imaging, sensing and networking technology from its smartphone range to create aerial surveillance and reconnaissance drones for businesses.

ZMP will provide the robotics expertise to make them fly. Sony will not sell drones but will lease them for “measuring, surveying, observing, and inspecting”.

The picture all the outlets are using (we’re using it here as well) is a bit deceiving, it seems like Sony is about to start selling a flying wing of some type, but Sony is looking way beyond, skipping the consumer market and going after businesses. From The Wall Street Journal:

“We’re looking to explore new opportunities beyond our core consumer portfolio in enterprise markets,” said Hiroki Totoki, head of Sony’s smartphone unit, which is providing resources for the drone venture. “The key to driving growth in these areas will be adapting Sony’s innovation in various technologies,”

Its an exciting future. Let’s wait and see what kind of cool applications Aerosense develops using these advanced sensor and emerging technologies.